RALES
发表于 2025-3-25 03:29:14
What Is Hate?, of feelings of hate and anger. He uses Sternberg’s hate classification in order to define the various dimensions of hate, from low level to high level (or alternatively severe hate) in terms of Sternberg’s triangular hate model. After this chapter, readers should have a basic understanding of the concept of hate and its dimensions.
悬崖
发表于 2025-3-25 09:49:26
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N斯巴达人
发表于 2025-3-25 12:07:03
https://doi.org/10.1007/978-3-662-49202-4ersonality traits that might function as major antecedents, such as the case of narcissistic individuals. Narcissism and entitlement are interchangeable as major consumer brand hate indicators in this chapter.
内部
发表于 2025-3-25 17:19:37
Antecedents of Brand Hate,ersonality traits that might function as major antecedents, such as the case of narcissistic individuals. Narcissism and entitlement are interchangeable as major consumer brand hate indicators in this chapter.
promote
发表于 2025-3-25 23:42:47
Book 20161st editionnerate against valued brands and how negative experiences affect their and other consumers‘ loyalty. In today‘s world, it is almost impossible not to run into hateful language about companies and their brands in digital consumption spaces. Consumer hostility and hate is not hidden and silent but is
Grating
发表于 2025-3-26 04:07:27
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喃喃而言
发表于 2025-3-26 04:47:48
What Is Brand Hate?,of brand hate are conceptualized as cold, cool and hot vis-à-vis consumer psychology and behavior literature. Types of consumer brand hate and potential hate interactions among various consumer behaviors are discussed. The conceptual link between brand hate and anti-branding is developed. Furthermor
Tractable
发表于 2025-3-26 10:23:02
Antecedents of Brand Hate,cedents are discussed as “product and service failures” and “corporate social irresponsibility”. Furthermore, there is discussion of potential interactions among company-related antecedents, as some companies can both provide dysfunctional products and services and can be socially irresponsible. The
ADORN
发表于 2025-3-26 14:55:27
Consequences of Brand Hate,h (WOM) and consumer boycotting literatures. The chapter provides classifications for potential consumer responses at both attitudinal and behavioral levels. Potential brand damage and anti-branding and brand hate reflections and their impact on individual and social level consumer behaviors are inv
江湖郎中
发表于 2025-3-26 17:40:22
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