单调性
发表于 2025-3-23 10:06:31
The Business to Consumer Route,buy in bulk based on rational price and quality, not on brand. Branding activities are often unnecessary, and distribution is less important since large global customers have their own distribution capabilities. Even if a firm must set up a distribution network, it need reach only the relatively fewer business customers.
下级
发表于 2025-3-23 17:53:55
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Migratory
发表于 2025-3-23 18:08:48
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invade
发表于 2025-3-23 23:42:06
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liposuction
发表于 2025-3-24 02:43:36
Conclusion,hinese firms will have moved on to multinational operations and global brands. In other words, despite the many obstacles to building global brands from emerging markets, we have tried to demonstrate that by, using the eight routes in this book, some Chinese and other emerging market firms will find ways to overcome them.
旅行路线
发表于 2025-3-24 06:46:18
High Speed Magnetoresistive Memories,s “made in Germany” and “made in Mexico.” When we asked executives which of the two cars they preferred, the room filled with laughter. The German one, of course! Their own reaction summarized 10 slides of statistics, that the country of origin can be a brand asset — or a liability.
过分
发表于 2025-3-24 13:39:44
https://doi.org/10.1007/978-3-319-22951-5ies supported by their governments at a time when their countries were emerging or recovering from the ravages of war. Their achievements in the global marketplace have inspired emerging countries to build their own national champions, with some notable successes.
付出
发表于 2025-3-24 17:20:04
Book 2013Written by the world‘s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
和平主义者
发表于 2025-3-24 23:01:41
https://doi.org/10.1057/9781137276629Brands; Asia; Global; Emerging; Market; B2B; brand; branding; business; Global Brands; strategy
prodrome
发表于 2025-3-25 02:34:21
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