ELATE
发表于 2025-3-25 05:30:23
Brand IdentityWe have seen in Chapter 1 how the notion of brand aesthetics was introduced in the dual context of the expression of an identity and the production of meaning as the brand is, in the words of the semiotician Gianfranco Marrone (2007), ‘a complex entity of eminently semiotic nature’.
我不怕牺牲
发表于 2025-3-25 10:38:00
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Ceremony
发表于 2025-3-25 12:33:09
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幼儿
发表于 2025-3-25 16:50:57
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强制性
发表于 2025-3-25 23:03:12
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ACRID
发表于 2025-3-26 02:55:02
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onlooker
发表于 2025-3-26 07:26:34
ConclusionsThis investigation in the field of brand aesthetics, through both theoretical and practical considerations, essentially follows utilitarian purposes: to provide brand leaders with the means to better manage their brands, understand their nature as well as the behaviour of consumers, in order to be more competitive.
美色花钱
发表于 2025-3-26 12:02:00
Book 2012Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
收集
发表于 2025-3-26 15:29:21
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Antecedent
发表于 2025-3-26 18:20:37
978-1-349-34055-2Palgrave Macmillan, a division of Macmillan Publishers Limited 2012