Chandelier 发表于 2025-3-28 16:00:21

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Saline 发表于 2025-3-28 21:49:59

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幼稚 发表于 2025-3-29 01:37:37

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反复拉紧 发表于 2025-3-29 06:39:51

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BET 发表于 2025-3-29 10:54:13

A Signalling Approach to Enhance the Advertising Effectiveness of Customer-Ideated New Products: Anlying on those customer empowerment strategies (CES). Labelling new products as user driven has proven to have impacts on brand preference and evaluations even on people not participating in the CES, i.e. the non-participating brand audience (Dahl et al. 2014; Fuchs et al. 2013; Fuchs and Schreier 2

削减 发表于 2025-3-29 13:27:15

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Graduated 发表于 2025-3-29 17:30:46

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矛盾 发表于 2025-3-29 21:41:04

When Good Brands Do Bad: The Sequel: An Abstract,ich suggests that the positive traits of endorsers are transferred unto the consumer goods which they endorse, we explore whether the opposite principle holds true; do the negative traits associated with a transgressing endorser transfer unto the brands they endorse..We employ Metts’ (1994) definiti

angiography 发表于 2025-3-30 01:44:16

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放弃 发表于 2025-3-30 04:17:36

A Conceptual Framework of Erasmus Students as Advocates of a Country Brand: An Abstract,hey can promote Portugal as a destination to visit or study in. Just as an example, a news story about Erasmus students in Portugal reported that Erasmus students’ family normally visited them during their stay (Ferreira 2015), which shows one of the many facets on how Erasmus students can have an i
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查看完整版本: Titlebook: Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces; Proceedings of the 2 Nina Krey,Patricia Rossi Conference proce