Submitted on: 27 September 2020.
Revised on: 10 January 2021.
Accepted on: 18 February 2021.
___________________Journal of Product and Brand Management
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Submitted on: 17 June 2011.
Revised on: 10 October 2011.
Accepted on: 15 November 2011.
___________________Journal of Product and Brand Management
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Submitted on: 15 December 2022.
Revised on: 06 March 2023.
Accepted on: 27 March 2023.
___________________Journal of Product and Brand Management
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