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Izabela Z. Schultz,Robert J. Gatcheler: presence vs. absence) × 2 (disruption situation: in-stream commercial before the movie trailer vs. viewing the in-stream commercial only) between-subject randomized experiment, with 264 MTurk users..We found the main effects of advertising length for consumers’ perceptions of the advertising valAffection 发表于 2025-3-22 12:38:24
Back to the Future: Using Marketing Basics to Provide Customer ValueProceedings of the 2Cacophonous 发表于 2025-3-22 14:43:23
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