Submitted on: 20 July 2011.
Revised on: 16 August 2011.
Accepted on: 25 September 2011.
___________________Journal of Marketing Management
http://reply.papertrans.cn/2/179/17841/17841-12.png
Submitted on: 17 February 2022.
Revised on: 27 May 2022.
Accepted on: 25 July 2022.
___________________Journal of Marketing Management
http://reply.papertrans.cn/2/179/17841/17841-14.png
http://reply.papertrans.cn/2/179/17841/17841-15.png
Submitted on: 25 November 2023.
Revised on: 09 March 2024.
Accepted on: 23 March 2024.
___________________Journal of Marketing Management
http://reply.papertrans.cn/2/179/17841/17841-17.png
Submitted on: 25 October 2008.
Revised on: 29 December 2008.
Accepted on: 09 January 2009.
___________________Journal of Marketing Management
Submitted on: 05 July 2021.
Revised on: 25 August 2021.
Accepted on: 14 September 2021.
___________________Journal of Marketing Management
http://reply.papertrans.cn/2/179/17841/17841-20.png