Submitted on: 23 October 2001.
Revised on: 31 January 2002.
Accepted on: 14 March 2002.
___________________Journal of International Consumer Marketing
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Submitted on: 01 August 2004.
Revised on: 20 September 2004.
Accepted on: 31 October 2004.
___________________Journal of International Consumer Marketing
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Submitted on: 06 November 2007.
Revised on: 03 December 2007.
Accepted on: 26 January 2008.
___________________Journal of International Consumer Marketing
Submitted on: 26 April 1998.
Revised on: 13 June 1998.
Accepted on: 13 July 1998.
___________________Journal of International Consumer Marketing
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