Lyme-disease
发表于 2025-3-25 05:06:14
2196-8705 of high managerial and societal relevance.Presents the state.This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it
Chagrin
发表于 2025-3-25 09:42:56
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痛苦一下
发表于 2025-3-25 11:58:30
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BIPED
发表于 2025-3-25 19:51:23
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眨眼
发表于 2025-3-25 22:15:16
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遗弃
发表于 2025-3-26 01:28:04
Brand Experience via Mobile AR App Marketingng by enhancing authentic brand experiences and engagement. The study aims to apply the Experience Economy framework to AR marketing with additional constructs in order to understand consumer brand experience processes (mediation effects) by measuring consumer responses.
lymphoma
发表于 2025-3-26 04:24:25
Inside Advertising: The Role of Presence in the Processing of Branded VR Contentocessing of brand information when playing a branded VR game. An experiment (. = 81) was conducted (using HTC Vive hardware) and showed that playing branded VR games can improve (implicit) brand memory. Moreover, the study showed that the increase in immersion experienced from playing a branded VR game strengthens players’ brand memory.
kindred
发表于 2025-3-26 09:32:08
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GENUS
发表于 2025-3-26 15:25:50
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progestin
发表于 2025-3-26 18:17:38
Genetic Interaction, Epistasis, Modifiersng context? Also, (2) Do the opinion and physical presence of people influence the attitude towards an m-commerce AR app? It found that AR characteristics such as projection and imagery positively influence attitudes towards m-commerce AR apps, whereas social variables did not have any influence.