Anticlimax 发表于 2025-3-26 21:03:59
Market Knowledge Development of Indigenous Chinese Firms for Overseas Expansion: Insights from Markelities and market adaptation. The results suggest that Chinese international enterprises need to balance their marketing exploration and exploitation activities so as to effectively improve their competitive positions.Psychogenic 发表于 2025-3-27 01:32:42
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Switching Focus Between the Three Pillars of Institutional Theory During Social Movementso one other due to these three different forces. This chapter introduces an intuitive model to investigate how firms will be affected differently by these three different pillars under rare situations such as crises or social movements. By using the case studies of the Sunflower Student Movement in爱哭 发表于 2025-3-27 10:45:33
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Market Knowledge Development of Indigenous Chinese Firms for Overseas Expansion: Insights from Markeirms. This chapter draws on the perspective of marketing ambidexterity and examines how market knowledge development of Chinese international enterprises impacts their market adaptation. By means of a questionnaire survey of 106 indigenous Chinese firms, the study presented found that the developmen疏忽 发表于 2025-3-28 02:17:59
The Application of Social Capital to the Construction of Organizational Capabilitylities and markets is as important for an organization as maintaining existing capabilities and market operation. However, limited to its resources, a firm depends on the knowledge source of an external network to acquire more valuable resources and knowledge. This chapter analyzes the concepts of iagonist 发表于 2025-3-28 07:41:14
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