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https://doi.org/10.1007/978-3-540-87753-0customer‘s choice; decision making; marketing research; partworth funtions; ratings; tradeoffs
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Book 2014ues ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences..After an introduction to the ba
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