http://reply.papertrans.cn/2/157/15662/15662-31.png
http://reply.papertrans.cn/2/157/15662/15662-32.png
http://reply.papertrans.cn/2/157/15662/15662-33.png
http://reply.papertrans.cn/2/157/15662/15662-34.png
Submitted on: 12 September 2002.
Revised on: 11 November 2002.
Accepted on: 27 December 2002.
___________________Journal of Business-to-Business Marketing
Submitted on: 21 November 2004.
Revised on: 07 March 2005.
Accepted on: 03 April 2005.
___________________Journal of Business-to-Business Marketing