Submitted on: 14 July 1999.
Revised on: 07 August 1999.
Accepted on: 20 September 1999.
___________________JOURNAL OF ADVERTISING RESEARCH
Submitted on: 25 April 2018.
Revised on: 18 May 2018.
Accepted on: 12 July 2018.
___________________JOURNAL OF ADVERTISING RESEARCH
Submitted on: 19 June 2017.
Revised on: 14 October 2017.
Accepted on: 24 November 2017.
___________________JOURNAL OF ADVERTISING RESEARCH
Submitted on: 16 September 2022.
Revised on: 22 December 2022.
Accepted on: 09 January 2023.
___________________JOURNAL OF ADVERTISING RESEARCH
Submitted on: 24 May 2009.
Revised on: 12 August 2009.
Accepted on: 15 September 2009.
___________________JOURNAL OF ADVERTISING RESEARCH
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