Submitted on: 19 June 2004.
Revised on: 22 August 2004.
Accepted on: 05 September 2004.
___________________JOURNAL OF ADVERTISING---ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Submitted on: 02 September 2000.
Revised on: 26 November 2000.
Accepted on: 12 January 2001.
___________________JOURNAL OF ADVERTISING---ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Submitted on: 18 July 2008.
Revised on: 11 November 2008.
Accepted on: 18 December 2008.
___________________JOURNAL OF ADVERTISING---ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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Submitted on: 10 August 2010.
Revised on: 20 November 2010.
Accepted on: 24 December 2010.
___________________JOURNAL OF ADVERTISING---ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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