Submitted on: 22 May 1999.
Revised on: 07 July 1999.
Accepted on: 01 August 1999.
___________________JOURNAL OF ADVERTISING---ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Submitted on: 16 February 2000.
Revised on: 07 May 2000.
Accepted on: 12 June 2000.
___________________JOURNAL OF ADVERTISING---ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
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Submitted on: 09 November 2009.
Revised on: 25 February 2010.
Accepted on: 14 March 2010.
___________________JOURNAL OF ADVERTISING---ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Submitted on: 02 August 2005.
Revised on: 14 November 2005.
Accepted on: 29 November 2005.
___________________JOURNAL OF ADVERTISING---ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Submitted on: 02 April 2014.
Revised on: 06 July 2014.
Accepted on: 18 July 2014.
___________________JOURNAL OF ADVERTISING---ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD