推翻 发表于 2025-3-21 18:59:20
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Customer Integration in Business-to-Business-Marketing, of the supplier. Traditional marketing has to be reconsidered to ensure its successful implementation. Customer integration is both a strategic option for the development of innovative businesses and the centerpiece of modem management concepts.冥界三河 发表于 2025-3-22 07:38:50
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Service Coproduction and Customer Participation,serve customer participation in interorganisational situations and to expand on ideas concerning the control of customer relationships by analysing the contribution of the interactive approach, coming from interorganisational marketing.Ergots 发表于 2025-3-22 20:31:56
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Gernot Stübl,Bernhard Moser,Josef Scharingerto which problems reported to be associated with services actually presented problems for the sample firms, and (3) the degree to which sample firms used marketing practices suggested for pure services. The results indicate that practices from marketing pure services enhance the role of services as a marketing tool in consumer durables industries.forbid 发表于 2025-3-23 09:09:03
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