翻动 发表于 2025-3-25 04:08:36
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https://doi.org/10.1007/978-3-319-59894-9credible number of celebrities now endorse a product or brand image. Viewers of the U.S.A.’s Super Bowl can attest to the public’s fondness for humorous ads. This research is a preliminary investigation of how consumers react to a celebrity endorsement in an online humorous ad. The objective of thisImmortal 发表于 2025-3-25 20:24:11
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A Plea for Time in a State of Nature: ,,s such as mobile phones or tablets. To this end, brands and private labels are encouraged to match the executional elements of their mobile webpages (e.g. visuals such as fonts and layout) with their consumer’s intention to process brand information from webpages. Following this approach, this study喃喃诉苦 发表于 2025-3-26 05:39:07
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