受辱
发表于 2025-3-28 15:34:16
https://doi.org/10.1007/1-4020-4635-9 their ability to create corporate and shareholder value. In addition, it is an identity category that can be highly meaningful to stakeholders including groups and individuals. Why? Because corporate brand can help individuals define who they are.
行业
发表于 2025-3-28 20:26:59
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innovation
发表于 2025-3-29 02:30:34
https://doi.org/10.1007/978-3-031-21714-2h other stakeholders (Brodie ., 2009; Hatch and Schultz, 2010; Frow and Payne, 2011). In this respect, there is an opportunity to build an integrated brand value co-creation model (BVCC) (Merz ., 2009) that can be used in different business settings (Wallström ., 2008; Payne ., 2009; Pillai, 2012).
Flatus
发表于 2025-3-29 04:39:23
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OASIS
发表于 2025-3-29 09:33:13
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FELON
发表于 2025-3-29 13:54:17
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ELUC
发表于 2025-3-29 15:53:23
g research topics to aid PhD and advanced students.Highlight.This prestigious edited collection of articles from the .Journal of Brand Management. discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics a
intertwine
发表于 2025-3-29 19:54:34
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