一夫一妻制 发表于 2025-3-26 21:28:32

SpringerBriefs in Computer Scienceatforms is developing new income streams and as a result, over the past decade there has been a resurgence of product placement, in particular within new media platforms such as video games, virtual worlds, social media and reality television programs (Taylor, 2009). For instance, in Australia, the

熟练 发表于 2025-3-27 03:36:43

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磨坊 发表于 2025-3-27 08:22:15

Paula Graça,Luís M. Camarinha-Matos 2009). In fact, the use of celebrities as endorsers appears to be on the rise with 14 percent of advertisements in America featuring a celebrity, 24 percent in India and 45 percent in Taiwan (New York Times, 2008).

打击 发表于 2025-3-27 12:22:38

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VEN 发表于 2025-3-27 16:14:23

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换话题 发表于 2025-3-27 20:20:25

Paula Graça,Luís M. Camarinha-Matosction (that is, of message compliance). Negatively framed messages emphasize the disadvantages of noncompliance (O’Keefe and Jensen, 2006). Since the topic gained much interest, several studies have compared the persuasiveness of positively and negatively framed messages. Overall, the studies did ne

Stable-Angina 发表于 2025-3-28 00:25:35

https://doi.org/10.1007/978-3-030-62412-5dia. In integrated marketing communication (IMC), synergy can contribute significantly to reinforcing the preferred outcome, that is, total sales. Cross-media synergy, defined as the combined effect of more than one media that exceeds each medium’s individual effects on the measured outcome, is of p

fidelity 发表于 2025-3-28 05:34:57

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blackout 发表于 2025-3-28 06:59:31

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sed-rate 发表于 2025-3-28 10:59:45

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查看完整版本: Titlebook: Advances in Advertising Research (Vol. IV); The Changing Roles o Sara Rosengren,Micael Dahlén,Shintaro Okazaki Book 2013 Springer Fachmedie