Externalize 发表于 2025-3-26 21:02:50
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https://doi.org/10.1007/978-3-322-89440-3 a significant impact on consumers’ buying decisions (Arndt, 1967; Chatterjee, 2001; Katz and Lazarfeld, 1955), as well as on post-purchase product perceptions (Bone, 1995). This communication process is called word of mouth (WOM) and it is considered more effective than traditional marketing tools耐寒 发表于 2025-3-27 11:42:40
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Machine Models and Function Algebras,tegrating a proprietary character into the theme or plot, with the branded product anthropomorphised (Winkler and Buckner, 2006). “Branded entertainment” differs from the “traditional approach” because the plot of the entertainment is fully focused on the branded product.排他 发表于 2025-3-28 02:38:00
http://reply.papertrans.cn/15/1467/146615/146615_38.png规范要多 发表于 2025-3-28 09:50:39
http://reply.papertrans.cn/15/1467/146615/146615_39.png圆木可阻碍 发表于 2025-3-28 14:06:10
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