Externalize 发表于 2025-3-26 21:02:50

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无法取消 发表于 2025-3-27 04:26:08

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故意 发表于 2025-3-27 07:12:40

https://doi.org/10.1007/978-3-322-89440-3 a significant impact on consumers’ buying decisions (Arndt, 1967; Chatterjee, 2001; Katz and Lazarfeld, 1955), as well as on post-purchase product perceptions (Bone, 1995). This communication process is called word of mouth (WOM) and it is considered more effective than traditional marketing tools

耐寒 发表于 2025-3-27 11:42:40

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GOAD 发表于 2025-3-27 17:17:10

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令人心醉 发表于 2025-3-27 20:07:41

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Complement 发表于 2025-3-27 22:02:35

Machine Models and Function Algebras,tegrating a proprietary character into the theme or plot, with the branded product anthropomorphised (Winkler and Buckner, 2006). “Branded entertainment” differs from the “traditional approach” because the plot of the entertainment is fully focused on the branded product.

排他 发表于 2025-3-28 02:38:00

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规范要多 发表于 2025-3-28 09:50:39

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圆木可阻碍 发表于 2025-3-28 14:06:10

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查看完整版本: Titlebook: Advances in Advertising Research (Vol. 2); Breaking New Ground Shintaro Okazaki Book 2011 Gabler Verlag | Springer Fachmedien Wiesbaden Gm