ADOPT 发表于 2025-3-23 11:03:29

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Jingoism 发表于 2025-3-23 15:36:52

https://doi.org/10.1007/978-3-531-91343-8these insertions in various vehicles will, in combination, produce the largest effective reach per advertising cycle (reach at MEF or higher, that is, Rk+/c) of . to the target audience, while keeping within the budget? This is a much more difficult question than it appears—and it is not always well

Gleason-score 发表于 2025-3-23 20:38:25

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Feature 发表于 2025-3-24 00:25:03

https://doi.org/10.1007/978-1-4419-8738-9factoring; planning; research; software; strategy

唠叨 发表于 2025-3-24 02:20:46

978-1-4613-4677-7Springer Science+Business Media New York 1998

削减 发表于 2025-3-24 08:16:23

https://doi.org/10.1007/978-3-658-11717-7Media planning consists of media strategy and implementation of that strategy in the media plan. This chapter introduces media strategy. It starts with the basics and then develops the advanced approach from these.

共同给与 发表于 2025-3-24 10:42:24

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运动性 发表于 2025-3-24 17:14:10

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大沟 发表于 2025-3-24 19:05:39

Book 1998n making the frequency decision. Reach patterns are an entirely new concept. Effective frequency, while not new, needs proper definition and an operational formula for its calculation, both of which are provided here. Other new concepts are introduced and shown to be necessary for choosing an approp

Resistance 发表于 2025-3-24 23:34:10

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查看完整版本: Titlebook: Advanced Media Planning; John R. Rossiter,Peter J. Danaher Book 1998 Springer Science+Business Media New York 1998 factoring.planning.rese