ADOPT 发表于 2025-3-23 11:03:29
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https://doi.org/10.1007/978-3-531-91343-8these insertions in various vehicles will, in combination, produce the largest effective reach per advertising cycle (reach at MEF or higher, that is, Rk+/c) of . to the target audience, while keeping within the budget? This is a much more difficult question than it appears—and it is not always wellGleason-score 发表于 2025-3-23 20:38:25
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https://doi.org/10.1007/978-1-4419-8738-9factoring; planning; research; software; strategy唠叨 发表于 2025-3-24 02:20:46
978-1-4613-4677-7Springer Science+Business Media New York 1998削减 发表于 2025-3-24 08:16:23
https://doi.org/10.1007/978-3-658-11717-7Media planning consists of media strategy and implementation of that strategy in the media plan. This chapter introduces media strategy. It starts with the basics and then develops the advanced approach from these.共同给与 发表于 2025-3-24 10:42:24
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Book 1998n making the frequency decision. Reach patterns are an entirely new concept. Effective frequency, while not new, needs proper definition and an operational formula for its calculation, both of which are provided here. Other new concepts are introduced and shown to be necessary for choosing an appropResistance 发表于 2025-3-24 23:34:10
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