Submitted on: 02 February 2009.
Revised on: 02 March 2009.
Accepted on: 21 March 2009.
___________________International Review of Retail Distribution and Consumer Research
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Submitted on: 04 July 2008.
Revised on: 30 July 2008.
Accepted on: 07 September 2008.
___________________International Review of Retail Distribution and Consumer Research
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