生手 发表于 2025-3-21 16:10:19

书目名称A Theory of Marketing影响因子(影响力)<br>        http://impactfactor.cn/2024/if/?ISSN=BK0142461<br><br>        <br><br>书目名称A Theory of Marketing影响因子(影响力)学科排名<br>        http://impactfactor.cn/2024/ifr/?ISSN=BK0142461<br><br>        <br><br>书目名称A Theory of Marketing网络公开度<br>        http://impactfactor.cn/2024/at/?ISSN=BK0142461<br><br>        <br><br>书目名称A Theory of Marketing网络公开度学科排名<br>        http://impactfactor.cn/2024/atr/?ISSN=BK0142461<br><br>        <br><br>书目名称A Theory of Marketing被引频次<br>        http://impactfactor.cn/2024/tc/?ISSN=BK0142461<br><br>        <br><br>书目名称A Theory of Marketing被引频次学科排名<br>        http://impactfactor.cn/2024/tcr/?ISSN=BK0142461<br><br>        <br><br>书目名称A Theory of Marketing年度引用<br>        http://impactfactor.cn/2024/ii/?ISSN=BK0142461<br><br>        <br><br>书目名称A Theory of Marketing年度引用学科排名<br>        http://impactfactor.cn/2024/iir/?ISSN=BK0142461<br><br>        <br><br>书目名称A Theory of Marketing读者反馈<br>        http://impactfactor.cn/2024/5y/?ISSN=BK0142461<br><br>        <br><br>书目名称A Theory of Marketing读者反馈学科排名<br>        http://impactfactor.cn/2024/5yr/?ISSN=BK0142461<br><br>        <br><br>

LAP 发表于 2025-3-21 20:28:35

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DECRY 发表于 2025-3-22 03:20:17

https://doi.org/10.1007/978-3-8350-9131-3Advertising; Branding; Corporate communications; Economic sociology; Marketing function; Marketing theory

艺术 发表于 2025-3-22 08:37:27

978-3-8350-0304-0Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006

tattle 发表于 2025-3-22 11:51:46

C. C. Walden,D. J. McLeay,A. B. McKagueThis section inquires into empirical and scholarly support of Fisk’s thesis that marketing is everybody’s business by analyzing how the discipline described its fundamental “business” over time and the consequences of respective historical decisions.

HEPA-filter 发表于 2025-3-22 13:15:22

Cellulose Production Processes,This section draws on the requirements towards a theory of marketing mentioned above which scholars suggested over the last six decades, to reflect on the theoretical contribution of our theory of marketing.. Subsequently, we discuss how this theory fulfills its own requirements.

micronized 发表于 2025-3-22 17:24:29

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萤火虫 发表于 2025-3-22 23:14:09

Elliot Atlas,Lawrence Fishbein,Jürgen Schoerty of .. As marketing is a world of its own, which it takes at least a decade of reading and practice to travel across, it is important to mention what this thesis is not going to deliver. This study does not intend to rewrite any of the innumerable theories . marketing, nor is it a fast practical g

Mere仅仅 发表于 2025-3-23 02:05:40

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staging 发表于 2025-3-23 09:03:00

C. C. Walden,D. J. McLeay,A. B. McKaguetomies of quantitative versus qualitative data and inductive versus deductive methods or reproducing the infamous argument of rigor versus relevance, we will concentrate on epistemological beliefs, critical methodological decisions, and the design of four non-representative empirical studies.
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查看完整版本: Titlebook: A Theory of Marketing; Outline of a Social Marius K. Lüdicke Book 2006 Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2006