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Submitted on: 20 June 2001.
Revised on: 08 October 2001.
Accepted on: 23 October 2001.
___________________International Journal of Sports Marketing & Sponsorship
Submitted on: 19 November 1999.
Revised on: 07 February 2000.
Accepted on: 03 April 2000.
___________________International Journal of Sports Marketing & Sponsorship
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Submitted on: 10 April 2023.
Revised on: 05 August 2023.
Accepted on: 21 September 2023.
___________________International Journal of Sports Marketing & Sponsorship