Submitted on: 09 July 1998.
Revised on: 04 October 1998.
Accepted on: 27 November 1998.
___________________INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
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Submitted on: 24 July 2011.
Revised on: 01 September 2011.
Accepted on: 19 October 2011.
___________________INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
Submitted on: 31 July 2012.
Revised on: 28 October 2012.
Accepted on: 19 December 2012.
___________________INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
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