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Submitted on: 08 November 2003.
Revised on: 20 February 2004.
Accepted on: 13 April 2004.
___________________International Journal of Advertising
Submitted on: 16 September 2008.
Revised on: 31 December 2008.
Accepted on: 20 January 2009.
___________________International Journal of Advertising
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Submitted on: 10 October 2001.
Revised on: 01 January 2002.
Accepted on: 06 February 2002.
___________________International Journal of Advertising